In two years, it has grown from a well liked but ultimately niche application, into one of the world’s most influential news gathering platforms. As with other New York Times news applications, the Top News section of the app is free to all.įlipboard CEO and co-founder Mike McCue tweeted that he is “proud” of the partnership, and it certainly is a significant milestone that shows just how far the service has come. By tapping on The New York Times logo, readers will be able to browse stories from various New York Times sections, everything from Politics to Business to Style. Times subscribers will have full access to all content including full articles, videos, photo slideshows and blogs. Non-subscribers will still be able to access to ‘top stories’ from the newspaper, as they already can on the Web, as the offical announcement explains: The Times said the effort is part of a strategy it called “NYT Everywhere,” a riff on the TV industry’s bid to let people watch TV on all kinds of devices - “TV Everywhere” - as long as they also pay for a cable or satellite subscription. It’s the first time the paper has brought its pay meter to another company’s platform.
The integration goes live on Thursday and is part of the news organisation’s push to make its content available across a range of platforms, as AdAge explains: Revenue raised by the collaboration will be split with Flipboard, but no further details of the exact shares has been revealed. ‘Premium’ content from the NYT will be locked on Flipboard, however, and only open to those that have a subscription with the organisation. This is a big win for Flipboard, which recently boosted its reach when it fully launched an Android app to accompany its iPhone and iPad apps, as it will make the app a prime location for enjoying content from the news organisation, using its interactive user interface. The New York Times, one of the world’s most prestigious news organisations, has agreed a partnership with Flipboard which will see the entire newspaper become aggregated on the popular social magazine app, according to All Things D. Here’s an excellent example of what can happen when old media meets new media.
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